Today saw the return of Rebellion PR after a two week absence after the original account went offline and was frozen in carbonite.
This is not the first time this has happened. Rebel Alliance PR went the same way some weeks after a successful launch on Twitter back in August 2010. Swiftly returning with renewed vigour; Rebellion PR soon had over 2800 followers before its sudden disappearance in early November.
A source close to Rebellion PR said: "The Rebels were having a tough time, a 'crisis of faith' if you will." So what happened and why the sudden dramatic return?
It seems this so called 'crisis of faith' comes down to a number of factors: Twitter trolls, Tweeters block and follower backlash to 'contoversial & often edgy' material, have all been cited as reasons to why Rebellion PR shut down quicker than C-3PO on a bad day. The truth is harder to come by however.
A Bothan spy told us: "Rebellion PR had enormous success with their brand of 'random' tweets, but behind the success, the Rebels were becoming increasingly bored and frustrated with the twitter experience".
After they had disappeared, a meme called #RememberRebellionPR was started by us here at Jedi Order PR, to keep the spirit of the Rebels alive on Twitter. It seems this meme was a success because lurking in the shadows, secretly evaluating the comments, was the Rebellion's Head of PR - quietly plotting a dramatic return when the time was right*.
Like most clever PR, this whole episode could be construed as merely a sly publicity stunt. We believe, like Star Wars itself, it's a story that's ultimately about redemption. The Rebels live to self destruct, only to emerge some time later, but more powerful than you could possibly imagine...
*Rebellion PR is back on Twitter as @Rebellion_PR and this time they're back for good...well, for now.
